London-Boutiques: Can you tell us a bit about the area your boutique is in?
Marcelle: D&Me is along Brompton Road, close to the gorgeous Art Deco Michelin House. Knightsbridge is such a chic area. My favourite spot for a delicious lunch is The Brasserie – it serves authentic French food such as onion soup and oysters. Another favourite haunt is Itsu for its fantastic sushi; we all have a takeaway lunch from there at least three times a week.
Where do you go to source undiscovered designers?
Everywhere I travel – whether it’s a family holiday or during various fashion weeks – I always spend a day at the local markets, it’s where I feel most inspired. I always bring back random oddities that make it to the shop floor eventually, from vintage textiles to handmade sandals.
If you didn’t own a boutique what would you be doing instead?
I don’t have a plan b – retail and I are forever interwoven.
Who is your London fashion icon and why?
It has to be Laura Bailey, she has style that transcends trends. She wears clothes well and does it so naturally. I like women who don’t try too hard at looking good: the attitude you have is just as important as the clothes you wear!
What do you think makes London's fashion scene so eclectic?
London’s charm is its cultural diversity. It has so many pockets that can transport you to a totally different experience from one to the next.
What’s your favourite day of the week and why?
Thursday, it’s the one day of the week that my husband and I have friends over for dinner and I get to cook. I’m a big foodie.
What’s the first thing you do in the morning?
I check my emails – it’s a terrible habit but it’s an anxiety mechanism I think. It allows me to prepare for the day ahead.
What keeps you up in the middle of the night?
Ideas keep me awake at night. I function best when everyone else is asleep and the phones are not ringing. All my most creative work happens at night.
What's your guilty pleasure?
My guilty pleasure is watching film documentaries and TV series. At work I don’t listen to music – in my sewing corner I have the TV on in the background instead. It’s a bit mad but my staff are used to it now.
What’s in your handbag?
I have lots of paperwork that I ignore, sunglasses that I never wear for fear of losing them, lots of pictures of my children and my trusty lipgloss.
When you have some spare time how do you treat yourself?
Usually before the shop opens I treat myself to dance classes. I see Jo at Danceworks three times a week – I love dancing and it keeps me fit.