London-Boutiques: Can you tell us a bit about the area your boutique is in?
Hannah: St John's Wood is a district of north-west London, in the City of Westminster. St John’s Wood High Street boasts a high proportion of magnificent independent retailers. It is a very affluent area and full of trendy mums and mature professionals. Shopping on St John’s Wood High Street you will find a wide range of fantastic Fashion boutiques selling Men’s wear, Women’s wear and great clothes for Children.
What are your favourite local haunts?
I love going for walks around Regents park, the Everyman cinema for the ultimate girlie night out and cocktails at the Edition hotel!
Where do you go to source the latest / undiscovered designers?
Great websites such as WGSN, bloggers, attending small local events, openings and pop-up shops.
What’s your favourite thing about your boutique?
The beautiful stock – I want it all! However the people I work with at the stores are pretty awesome too!
Who is your London fashion icon and why?
Coco Chanel. Not Chanel the brand but Coco Chanel the person. Away from the quilted suits, and the multi-million pound ad campaigns, and the Lagerfeld extravaganzas, you’ll find the bewitching raw style of the young off-duty Coco. Many of the most endearing looks that are now cornerstones of the modern fashion industry, were worn and trialled by her first. She borrowed extensively from her own style, to create bestsellers for others. Coco was the master of effortless cool, long before Mossy was a twinkle in Croydon’s eye. Her off duty look was relaxed, comfortable, and flawless. As if she’s just grabbed the nearest item of clothing, and notched it artfully with a belt.
Who is your customer?
We offer a tantalising array of mid to high-end fashion, carefully edited pieces. Our customer base is fairly varied but includes yummy mummies, fashionistas, power women, those looking for seasons wardrobe essentials and big-impact statement pieces.
What's your guilty pleasure?
Trying on all the stock when it arrives into store! Probably the most exciting thing about working in Larizia is being surrounded by all of the amazing collections we carry! I do have a habit of trying on all the merchandise which usually ends in me buying it... pretty sure thats not sure a terrible guilty pleasure to have!
What’s in your handbag?
Elizabeth Arden, Eight hour cream – total essential for every women’s handbags during the winter! It works wonders. Pink Smython Notebook that says ‘Life is beautiful’ always puts a smile on my face! Diptyque Eau Duelle solid perfume, Tom Ford lipstick, Tangle Teaser hairbrush, anti bacterial gel!